{"id":142461,"date":"2022-03-06T02:00:00","date_gmt":"2022-03-06T07:00:00","guid":{"rendered":"https:\/\/linitiative.ca\/International\/les-fondements-du-marketing-digital-et-ses-nouvelles-tendances\/"},"modified":"2022-03-06T02:00:00","modified_gmt":"2022-03-06T07:00:00","slug":"les-fondements-du-marketing-digital-et-ses-nouvelles-tendances","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/les-fondements-du-marketing-digital-et-ses-nouvelles-tendances\/","title":{"rendered":"Les fondements du marketing digital et ses nouvelles tendances"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/linitiative.ca\/International\/wp-content\/uploads\/sites\/23\/2022\/03\/1646510504_article.jpg\" alt=\"Les fondements du marketing digital et ses nouvelles tendances\" align=\"left\">Par Docteur Ramzi Ben M\u2019rad &#8211; Le marketing digital s\u2019exprime par un ensemble de strat\u00e9gies et de leviers qui ont pour objectif d\u2019attirer et d\u2019acqu\u00e9rir de nouveaux clients puis de les fid\u00e9liser. Il s\u2019appuie, d\u2019une part, sur des techniques issues du marketing traditionnel et d\u2019autre part, sur de nouvelles strat\u00e9gies rendues possibles gr\u00e2ce \u00e0 l\u2019apparition des technologies num\u00e9riques.<br \/>\nI. Les leviers du marketing digital<br \/>\nLe marketing digital peut, s\u2019il est bien men\u00e9, sublimer l\u2019offre de l\u2019entreprise, mais il ne remplace pas un marketing-mix de qualit\u00e9, bas\u00e9 sur les quatre composantes cl\u00e9s (prix, produit, distribution, communication). En revanche, il permet de &#8230;<\/p>\n<\/div>\n<p>Auteur:<br \/>\n<a href=\"https:\/\/www.leaders.com.tn\/article\/33048-les-fondements-du-marketing-digital-et-ses-nouvelles-tendances\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Docteur Ramzi Ben M\u2019rad &#8211; Le marketing digital s\u2019exprime par un ensemble de strat\u00e9gies et de leviers qui ont pour objectif d\u2019attirer et d\u2019acqu\u00e9rir de nouveaux clients puis de les fid\u00e9liser. Il s\u2019appuie, d\u2019une part, sur des techniques issues du marketing traditionnel et d\u2019autre part, sur de nouvelles strat\u00e9gies rendues possibles gr\u00e2ce \u00e0 l\u2019apparition [&hellip;]<\/p>\n","protected":false},"author":1772,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"http:\/\/www.leaders.com.tn\/uploads\/content\/thumbnails_small\/1646510504_article.jpg","fifu_image_alt":"Les fondements du marketing digital et ses nouvelles tendances","footnotes":""},"categories":[73,55],"tags":[],"class_list":["post-142461","post","type-post","status-publish","format-standard","hentry","category-actualite","category-tunisie"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/142461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1772"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=142461"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/142461\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=142461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=142461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=142461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}