{"id":188456,"date":"2026-06-29T13:18:22","date_gmt":"2026-06-29T17:18:22","guid":{"rendered":"https:\/\/linitiative.ca\/International\/la-campagne-visit-morocco-sur-la-sphere-de-las-vegas-declenche-un-grand-engouement-photos\/"},"modified":"2026-06-29T13:18:22","modified_gmt":"2026-06-29T17:18:22","slug":"la-campagne-visit-morocco-sur-la-sphere-de-las-vegas-declenche-un-grand-engouement-photos","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/la-campagne-visit-morocco-sur-la-sphere-de-las-vegas-declenche-un-grand-engouement-photos\/","title":{"rendered":"La campagne Visit Morocco sur la Sphere de Las Vegas d\u00e9clenche un grand engouement [PHOTOS]"},"content":{"rendered":"<p><strong>En moins d\u2019une semaine, les images de Visit Morocco projet\u00e9es sur la Sphere de Las Vegas ont largement d\u00e9pass\u00e9 le cadre de leur diffusion. Premier pays \u00e0 investir la Sphere de Las Vegas, le Royaume transforme une campagne de visibilit\u00e9 en d\u00e9monstration pour la marque Visit Morocco.<\/strong><\/p>\n<p>Reprises par les m\u00e9dias, relay\u00e9es par les cr\u00e9ateurs de contenus et massivement partag\u00e9es sur les r\u00e9seaux sociaux, elles ont transform\u00e9 une op\u00e9ration \u00e9v\u00e9nementielle en un sujet de conversation international autour de la destination Maroc.<\/p>\n<p>Cette dynamique s\u2019est construite \u00e0 un moment o\u00f9 les \u00c9tats-Unis concentrent l\u2019attention de la plan\u00e8te avec la Coupe du Monde des Clubs de la FIFA. Les performances remarqu\u00e9es des Lions de l\u2019Atlas contribuent \u00e0 renforcer la visibilit\u00e9 du Royaume aupr\u00e8s d\u2019une audience mondiale.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-lazyloaded=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9IjY4MyIgdmlld0JveD0iMCAwIDEwMjQgNjgzIj48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==\" fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-1024x683.jpeg\" alt=\"\" class=\"wp-image-321706\" data-srcset=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-1024x683.jpeg 1024w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-300x200.jpeg 300w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-768x512.jpeg 768w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-1170x780.jpeg 1170w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-585x390.jpeg 585w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-263x175.jpeg 263w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44.jpeg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Dans ce contexte de tr\u00e8s forte exposition m\u00e9diatique, l\u2019Office national marocain du tourisme (ONMT) a fait un choix singulier. L\u00e0 o\u00f9 les marques concentraient leurs investissements dans les enceintes sportives, l\u2019ONMT a choisi l\u2019un des espaces d\u2019expression les plus iconiques de la plan\u00e8te.<\/p>\n<p>Le Maroc ouvre, de ce fait, un nouveau territoire d\u2019expression pour la promotion touristique internationale. Ce choix traduit une lecture des nouveaux usages de la communication mondiale car en inscrivant \u00ab Visit Morocco\u00bb sur la fa\u00e7ade num\u00e9rique la plus spectaculaire au monde, l\u2019ONMT affirme une strat\u00e9gie fond\u00e9e sur la valeur de la marque, la puissance des images et la capacit\u00e9 \u00e0 cr\u00e9er des rendez-vous qui d\u00e9passent largement le temps de diffusion d\u2019une campagne.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" data-lazyloaded=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIxMDI0IiBoZWlnaHQ9Ijc2NyIgdmlld0JveD0iMCAwIDEwMjQgNzY3Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==\" decoding=\"async\" width=\"1024\" height=\"767\" data-src=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-1024x767.jpeg\" alt=\"\" class=\"wp-image-321707\" data-srcset=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-1024x767.jpeg 1024w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-300x225.jpeg 300w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-768x575.jpeg 768w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-1170x877.jpeg 1170w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2-585x438.jpeg 585w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-2.jpeg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p>Les r\u00e9actions enregistr\u00e9es dans les jours qui ont suivi confirment cette \u00e9volution. Les contenus produits \u00e0 Las Vegas ont poursuivi leur circulation bien apr\u00e8s la fin de l\u2019activation. Les relais m\u00e9diatiques, les publications spontan\u00e9es et les partages sur les plateformes sociales ont amplifi\u00e9 la visibilit\u00e9 de la destination aupr\u00e8s de nouveaux publics et sur plusieurs march\u00e9s strat\u00e9giques.<\/p>\n<p>Cette op\u00e9ration s\u2019inscrit dans une trajectoire plus large port\u00e9e par l\u2019ONMT. Chaque campagne contribue \u00e0 renforcer la notori\u00e9t\u00e9 de Visit Morocco, \u00e0 soutenir l\u2019attractivit\u00e9 du Royaume et \u00e0 inscrire durablement la marque Maroc parmi les grandes r\u00e9f\u00e9rences du tourisme international.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" data-lazyloaded=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI3NjgiIGhlaWdodD0iMTAyNCIgdmlld0JveD0iMCAwIDc2OCAxMDI0Ij48cmVjdCB3aWR0aD0iMTAwJSIgaGVpZ2h0PSIxMDAlIiBzdHlsZT0iZmlsbDojY2ZkNGRiO2ZpbGwtb3BhY2l0eTogMC4xOyIvPjwvc3ZnPg==\" decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-768x1024.jpeg\" alt=\"\" class=\"wp-image-321708\" data-srcset=\"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-768x1024.jpeg 768w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-225x300.jpeg 225w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-1152x1536.jpeg 1152w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-1170x1560.jpeg 1170w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3-585x780.jpeg 585w, https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.44-3.jpeg 1200w\" data-sizes=\"(max-width: 768px) 100vw, 768px\"\/><\/figure>\n<p>\u00c0 l\u2019approche des grandes \u00e9ch\u00e9ances qui placeront le Royaume sous les projecteurs du monde, l\u2019ONMT poursuit une strat\u00e9gie fond\u00e9e sur la conviction que l\u2019attractivit\u00e9 d\u2019une destination se construit autant par la qualit\u00e9 de son offre que par la force de sa marque.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe loading=\"lazy\" id=\"_ytid_64036\" width=\"1170\" height=\"658\" data-origwidth=\"1170\" data-origheight=\"658\" data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/6ZVAA_Y7_mE?enablejsapi=1&amp;autoplay=0&amp;cc_load_policy=0&amp;iv_load_policy=1&amp;loop=0&amp;fs=1&amp;playsinline=0&amp;controls=1&amp;disablekb=0&amp;color=red&amp;cc_lang_pref=&amp;rel=0&amp;autohide=2&amp;theme=dark&amp;\" class=\"__youtube_prefs__ epyt-is-override no-lazyload\" data-vol=\"0\" data-epautoplay=\"1\" title=\"YouTube player\" allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\" data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\" name=\"_ytid_64036\">[embedded content]<\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>Auteur: Challenge CP<br \/>\n<a href=\"https:\/\/www.challenge.ma\/la-campagne-visit-morocco-sur-la-sphere-de-las-vegas-declenche-un-grand-engouement-photos-321704\/\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En moins d\u2019une semaine, les images de Visit Morocco projet\u00e9es sur la Sphere de Las Vegas ont largement d\u00e9pass\u00e9 le cadre de leur diffusion. Premier pays \u00e0 investir la Sphere de Las Vegas, le Royaume transforme une campagne de visibilit\u00e9 en d\u00e9monstration pour la marque Visit Morocco. Reprises par les m\u00e9dias, relay\u00e9es par les cr\u00e9ateurs [&hellip;]<\/p>\n","protected":false},"author":1787,"featured_media":188457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.challenge.ma\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-29-at-13.48.43.jpeg","fifu_image_alt":"La campagne Visit Morocco sur la Sphere de Las Vegas d\u00e9clenche un grand engouement [PHOTOS]","footnotes":""},"categories":[78,54],"tags":[],"class_list":["post-188456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-maroc"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/188456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1787"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=188456"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/188456\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media\/188457"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=188456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=188456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=188456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}