{"id":18942,"date":"2019-03-02T02:05:18","date_gmt":"2019-03-02T07:05:18","guid":{"rendered":"https:\/\/linitiative.ca\/International\/lesprit-design-comment-le-design-thinking-change-lentreprise-et-la-strategie-de-tim-brown-et-barry-katz\/"},"modified":"2019-03-02T02:05:18","modified_gmt":"2019-03-02T07:05:18","slug":"lesprit-design-comment-le-design-thinking-change-lentreprise-et-la-strategie-de-tim-brown-et-barry-katz","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/lesprit-design-comment-le-design-thinking-change-lentreprise-et-la-strategie-de-tim-brown-et-barry-katz\/","title":{"rendered":"L\u2019esprit Design : Comment le design thinking change l\u2019entreprise et la strat\u00e9gie, de Tim Brown et Barry Katz"},"content":{"rendered":"<header>\n<div class=\"entry-post-meta\">\n<div class=\"author-link\">Publi\u00e9 par <a itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\" href=\"http:\/\/aujourdhui.ma\/profile\/kaid\" rel=\"author\"><span itemprop=\"name\">ALM<\/span><\/a><\/div>\n<p>Date\u00a0:<time content=\"2019-03-02T08:05:18+00:00\" class=\"entry-date updated\" datetime=\"2019-03-02T08:05:18+00:00\">mars 02, 2019<\/time><\/p>\n<div class=\"entry-cat\">dans:<a href=\"http:\/\/aujourdhui.ma\/category\/emploi\" rel=\"category tag\">Emploi<\/a><\/div>\n<p>1Vues<\/p>\n<\/div>\n<\/header>\n<div class=\"entry-content clearfix\" readability=\"61\"><img decoding=\"async\" class=\"post_layout_5_img\" src=\"http:\/\/aujourdhui.ma\/wp-content\/uploads\/2019\/02\/L%E2%80%99esprit-Design-Tim-Brown-et-Barry-Katz.jpg?x29840\" alt=\"L\u2019esprit Design : Comment le design thinking change l\u2019entreprise et la strat\u00e9gie, de Tim Brown et Barry Katz\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\"><span class=\"c4\"><strong>L\u2019ouvrage s\u2019adresse aux managers qui souhaitent s\u2019initier \u00e0 la \u00abpens\u00e9e design\u00bb- en tant qu\u2019approche cr\u00e9ative \u2013 pour faire \u00e9merger de nouvelles opportunit\u00e9s en faveur de leur entreprise.<\/strong><\/span><\/span><span id=\"more-306226\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\">La qu\u00eate d\u2019innovation va au-del\u00e0 aujourd\u2019hui des produits et s\u2019\u00e9tend aux proc\u00e9dures, services, \u00e9changes, loisirs, moyens de communication et relations de travail. Et c\u2019est dans cette optique que les designers ont d\u00e9velopp\u00e9 ce savoir-faire dans la recherche de solutions. La capacit\u00e9 \u00e0 transformer les contraintes en opportunit\u00e9s, l\u2019observation et la compr\u00e9hension des besoins des individus sont devenues les ma\u00eetres mots d\u2019un monde en perp\u00e9tuel changement. Le design thinking en est la r\u00e9sultante. Tim Brown narre dans son ouvrage comment son entreprise, IDEO, a \u00e9t\u00e9 conduite sous l\u2019impulsion de ses clients \u00e0 sortir de ses champs habituels de r\u00e9flexion pour repenser plus globalement leurs strat\u00e9gies de d\u00e9veloppement.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">IDEO, soci\u00e9t\u00e9 qui a cr\u00e9\u00e9 la premi\u00e8re souris d\u2019Apple et le Palm V, se positionne parmi les dix entreprises mondiales les plus novatrices. IDEO conseille aussi bien des entreprises multinationales que des organismes publics, dans les domaines de l\u2019\u00e9ducation, la sant\u00e9 ou le social. Tim Brown intervient comme consultant dans les entreprises du classement Fortune et a \u00e9galement conseill\u00e9 Microsoft, PepsiCo, Procter &#038; Gamble et Steelcase pour le d\u00e9veloppement de leur strat\u00e9gie. Barry Katz est, quant \u00e0 lui, journaliste et auteur de trois autres ouvrages. Il est l\u2019un des cinq \u00abfellows\u00bb d\u2019IDEO.<\/span><\/p>\n<p class=\"p2\"><strong><em>Ed. Pearson Education (5 juin 2014)<\/em><\/strong><\/p>\n<\/div>\n<p>Auteur: ALM<br \/>\n<a href=\"http:\/\/aujourdhui.ma\/emploi\/lesprit-design-comment-le-design-thinking-change-lentreprise-et-la-strategie-de-tim-brown-et-barry-katz\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 par ALM Date\u00a0:mars 02, 2019 dans:Emploi 1Vues L\u2019ouvrage s\u2019adresse aux managers qui souhaitent s\u2019initier \u00e0 la \u00abpens\u00e9e design\u00bb- en tant qu\u2019approche cr\u00e9ative \u2013 pour faire \u00e9merger de nouvelles opportunit\u00e9s en faveur de leur entreprise. La qu\u00eate d\u2019innovation va au-del\u00e0 aujourd\u2019hui des produits et s\u2019\u00e9tend aux proc\u00e9dures, services, \u00e9changes, loisirs, moyens de communication et relations [&hellip;]<\/p>\n","protected":false},"author":1759,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[73,54],"tags":[],"class_list":["post-18942","post","type-post","status-publish","format-standard","hentry","category-actualite","category-maroc"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/18942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1759"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=18942"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/18942\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=18942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=18942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=18942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}