{"id":192504,"date":"2026-09-25T12:16:44","date_gmt":"2026-09-25T16:16:44","guid":{"rendered":"https:\/\/linitiative.ca\/International\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/"},"modified":"2026-09-25T12:16:44","modified_gmt":"2026-09-25T16:16:44","slug":"carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/","title":{"rendered":"Carrefour Tunisie transforme le passage en caisse en moment de sensibilisation \u00e0 la consommation de sel"},"content":{"rendered":"<div class=\"post-cont-out\">\n<div class=\"post-cont-in no-margin\">\n<div id=\"content-main\" class=\"left relative\">\n<div class=\"simplesocialbuttons simplesocial-round-btm-border simplesocialbuttons_inline simplesocialbuttons-align-left post-1142642 post simplesocialbuttons-inline-no-animation\"><button class=\"simplesocial-fb-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"Facebook Share\" data-href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">Facebook<\/span><\/button> <button class=\"simplesocial-twt-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"Twitter Share\" data-href=\"https:\/\/twitter.com\/intent\/tweet?text=Carrefour+Tunisie+transforme+le+passage+en+caisse+en+moment+de+sensibilisation+%C3%A0+la+consommation+de+sel&amp;url=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">Twitter<\/span><\/button> <button rel=\"nofollow\" target=\"_blank\" class=\"simplesocial-linkedin-share\" aria-label=\"LinkedIn Share\" data-href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">LinkedIn<\/span><\/button> <button onclick=\"javascript:window.open(this.dataset.href, '_blank' );return false;\" class=\"simplesocial-whatsapp-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"WhatsApp Share\" data-href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\"><span class=\"simplesocialtxt\">WhatsApp<\/span><\/button><\/p>\n<\/div>\n<p><button class=\"simplefavorite-button\" data-postid=\"1142642\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\"> Lire plus tard<\/button><\/p>\n<p><strong>Tunis, 24 septembre 2026<\/strong> <span>\u2013 Carrefour Tunisie lance, en collaboration avec la<\/span> <strong>ATCCCV<\/strong><span>,<\/span> <span>une<\/span> <span>campagne de sensibilisation autour de la consommation de sel et de la sant\u00e9 cardiovasculaire.<\/span> <span>Au c\u0153ur de l\u2019op\u00e9ration, un<\/span> <strong>pain d\u00e9velopp\u00e9 avec 50 % de sel en moins<\/strong><span>,<\/span> <span>mais aussi un dispositif<\/span> <span>in\u00e9dit qui utilise le parcours d\u2019achat lui-m\u00eame pour sensibiliser les consommateurs \u00e0 l\u2019importance<\/span> <span>d\u2019une consommation de sel plus responsable.<\/span><\/p>\n<p><strong>Quand le bip de caisse devient un signal de pr\u00e9vention<\/strong><strong>\u00a0<\/strong><\/p>\n<p><span>Chaque jour, des milliers de clients passent en caisse chez Carrefour. \u00c0 chaque article scann\u00e9, le<\/span> <span>m\u00eame son retentit :<\/span> <strong>un bip devenu si familier qu\u2019on finit par ne plus l\u2019entendre.<\/strong> <span>Avec<\/span> <strong>EVERY BEEP COUNTS<\/strong><span>,<\/span> <span>Carrefour Tunisie lui donne une nouvelle signification.<\/span> <span>\u00c0 chaque passage en caisse, le bip habituel se transforme progressivement en un<\/span> <strong>signal associ\u00e9 au<\/strong> <strong>rythme cardiaque<\/strong><span>,<\/span> <span>cr\u00e9ant un lien imm\u00e9diat entre un geste quotidien et la sant\u00e9 cardiovasculaire.<\/span><\/p>\n<p><span>Cette approche, \u00e0 la crois\u00e9e de l\u2019<\/span><strong>innovation et de la cr\u00e9ativit\u00e9<\/strong><span>,<\/span> <span>transforme ainsi<\/span> <span>un moment banal du<\/span> <span>parcours d\u2019achat en<\/span> <strong>moment de sensibilisation<\/strong><span>.<\/span><span>\u00a0<\/span><\/p>\n<p><span>L\u2019id\u00e9e est simple : utiliser un son entendu chaque jour par des milliers de clients pour rappeler, au<\/span> <span>c\u0153ur m\u00eame du parcours d\u2019achat, que les choix alimentaires et la consommation de sel peuvent<\/span> <span>compter pour la sant\u00e9 cardiovasculaire.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Le dispositif est compl\u00e9t\u00e9 par un spot radio reposant sur le m\u00eame territoire sonore, ainsi que par des<\/span> <span>messages diffus\u00e9s sur les tickets de caisse.<\/span><span>\u00a0<\/span><\/p>\n<p><span>En magasin, des<\/span> <strong>pr\u00e9sentoirs d\u00e9di\u00e9s et un marquage au sol<\/strong> <span>accompagnent \u00e9galement la mise en<\/span> <span>avant du pain all\u00e9g\u00e9 en sel.<\/span><span>\u00a0<\/span><\/p>\n<p><strong>Produit, rayon, caisse, radio et ticket deviennent ainsi les diff\u00e9rents points de contact d\u2019une<\/strong> <strong>m\u00eame campagne de pr\u00e9vention.<\/strong><strong>\u00a0<\/strong><\/p>\n<p><strong>Faire entrer la pr\u00e9vention dans le quotidien<\/strong><strong>\u00a0<\/strong><\/p>\n<p><span>Avec cette initiative, Carrefour Tunisie souhaite rapprocher les messages de pr\u00e9vention des<\/span> <span>habitudes r\u00e9elles de consommation.<\/span><span>\u00a0<\/span><\/p>\n<p><span>Plut\u00f4t que de limiter la sensibilisation \u00e0 une communication institutionnelle, l\u2019op\u00e9ration l\u2019int\u00e8gre<\/span> <span>directement dans le parcours client :<\/span> <strong>au rayon, au moment du passage en caisse et jusque sur le<\/strong> <strong>ticket remis apr\u00e8s l\u2019achat.<\/strong><strong>\u00a0<\/strong><\/p>\n<p><span>\u00c0 travers son pain all\u00e9g\u00e9 en sel et le dispositif<\/span> <strong>EVERY BEEP COUNTS<\/strong><span>,<\/span> <span>Carrefour Tunisie met ainsi<\/span> <strong>l\u2019innovation et la cr\u00e9ativit\u00e9 au service de la pr\u00e9vention<\/strong><span>,<\/span> <span>en faisant entrer un message de sant\u00e9<\/span> <span>dans un geste aussi quotidien que faire ses courses.<\/span><span>\u00a0<\/span><\/p>\n<p><strong>Parce qu\u2019avant m\u00eame d\u2019arriver dans l\u2019assiette, certains choix commencent dans le chariot.<\/strong><\/p>\n<p><em>Source : communiqu\u00e9 de presse\u00a0<\/em><\/p>\n<div class=\"simplesocialbuttons simplesocial-round-btm-border simplesocialbuttons_inline simplesocialbuttons-align-left post-1142642 post simplesocialbuttons-inline-no-animation\"><button class=\"simplesocial-fb-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"Facebook Share\" data-href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">Facebook<\/span><\/button> <button class=\"simplesocial-twt-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"Twitter Share\" data-href=\"https:\/\/twitter.com\/intent\/tweet?text=Carrefour+Tunisie+transforme+le+passage+en+caisse+en+moment+de+sensibilisation+%C3%A0+la+consommation+de+sel&amp;url=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">Twitter<\/span><\/button> <button rel=\"nofollow\" target=\"_blank\" class=\"simplesocial-linkedin-share\" aria-label=\"LinkedIn Share\" data-href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\" onclick=\"javascript:window.open(this.dataset.href, '', 'menubar=no,toolbar=no,resizable=yes,scrollbars=yes,height=600,width=600');return false;\"><span class=\"simplesocialtxt\">LinkedIn<\/span><\/button> <button onclick=\"javascript:window.open(this.dataset.href, '_blank' );return false;\" class=\"simplesocial-whatsapp-share\" rel=\"nofollow\" target=\"_blank\" aria-label=\"WhatsApp Share\" data-href=\"https:\/\/api.whatsapp.com\/send?text=https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\"><span class=\"simplesocialtxt\">WhatsApp<\/span><\/button><\/p>\n<\/div>\n<p><strong>Que se passe-t-il en Tunisie?<\/strong><br \/>Nous expliquons sur notre <a href=\"https:\/\/www.youtube.com\/channel\/UCRzypVq0B_yBad5eGrwBx0Q?sub_confirmation=1\" target=\"_blank\">cha\u00eene YouTube<\/a> . <a href=\"https:\/\/www.youtube.com\/channel\/UCRzypVq0B_yBad5eGrwBx0Q?sub_confirmation=1\" target=\"_blank\">Abonnez-vous!<\/a><\/p>\n<div class=\"mvp-org-wrap\" itemprop=\"publisher\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Organization\">\n<div class=\"mvp-org-logo\" itemprop=\"logo\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"><img loading=\"lazy\" decoding=\"async\" width=\"290\" height=\"78\" src=\"https:\/\/www.tunisienumerique.com\/wp-content\/uploads\/2024\/03\/Logo-Tn1-1-3.png\"\/><br \/>\n<meta itemprop=\"url\" content=\"https:\/\/www.tunisienumerique.com\/wp-content\/uploads\/2024\/03\/Logo-Tn1-1-3.png\"\/><\/div>\n<p><meta itemprop=\"name\" content=\"Tunisie Numerique\"\/><\/div>\n<div id=\"article-ad\">\n  <ins class=\"adsbygoogle\" data-ad-client=\"ca-pub-2102118777505746\" data-ad-slot=\"6168283410\" data-ad-format=\"auto\" data-full-width-responsive=\"true\"\/>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Auteur: nessrine khlass<br \/>\n<a href=\"https:\/\/www.tunisienumerique.com\/carrefour-tunisie-transforme-le-passage-en-caisse-en-moment-de-sensibilisation-a-la-consommation-de-sel\/\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Twitter LinkedIn WhatsApp Lire plus tard Tunis, 24 septembre 2026 \u2013 Carrefour Tunisie lance, en collaboration avec la ATCCCV, une campagne de sensibilisation autour de la consommation de sel et de la sant\u00e9 cardiovasculaire. Au c\u0153ur de l\u2019op\u00e9ration, un pain d\u00e9velopp\u00e9 avec 50 % de sel en moins, mais aussi un dispositif in\u00e9dit qui [&hellip;]<\/p>\n","protected":false},"author":1789,"featured_media":192505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.tunisienumerique.com\/wp-content\/uploads\/2026\/09\/cov-kobza.jpeg","fifu_image_alt":"Carrefour Tunisie transforme le passage en caisse en moment de sensibilisation \u00e0 la consommation de sel","footnotes":""},"categories":[73,55],"tags":[],"class_list":["post-192504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualite","category-tunisie"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/192504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1789"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=192504"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/192504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media\/192505"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=192504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=192504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=192504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}