{"id":32449,"date":"2019-05-05T11:59:38","date_gmt":"2019-05-05T15:59:38","guid":{"rendered":"https:\/\/linitiative.ca\/International\/distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi\/"},"modified":"2019-05-05T11:59:38","modified_gmt":"2019-05-05T15:59:38","slug":"distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi\/","title":{"rendered":"Distinction : Tradex remporte le prix de la marque r\u00e9gionale 2019 d\u00e9cern\u00e9 par l\u2019OAPI"},"content":{"rendered":"<div class=\"featured-area featured-area-inner\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"405\" src=\"https:\/\/i1.wp.com\/ecomatin.net\/wp-content\/uploads\/2019\/05\/ecomatin.net-distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi-tradex.jpg?resize=780%2C405&#038;ssl=1&#038;is-pending-load=1\" class=\"attachment-jannah-image-post size-jannah-image-post wp-post-image jetpack-lazy-image\" alt=\"\" data-attachment-id=\"7868\" data-permalink=\"https:\/\/ecomatin.net\/distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi\/tradex-2\/\" data-orig-file=\"https:\/\/i1.wp.com\/ecomatin.net\/wp-content\/uploads\/2019\/05\/ecomatin.net-distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi-tradex.jpg?fit=1524%2C936&#038;ssl=1\" data-orig-size=\"1524,936\" data-comments-opened=\"0\" data-image-meta=\"{\"aperture\":\"0\",\"credit\":\"\",\"camera\":\"\",\"caption\":\"\",\"created_timestamp\":\"0\",\"copyright\":\"\",\"focal_length\":\"0\",\"iso\":\"0\",\"shutter_speed\":\"0\",\"title\":\"\",\"orientation\":\"1\"}\" data-image-title=\"Tradex\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/ecomatin.net\/wp-content\/uploads\/2019\/05\/ecomatin.net-distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi-tradex.jpg?fit=300%2C184&#038;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/ecomatin.net\/wp-content\/uploads\/2019\/05\/ecomatin.net-distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi-tradex.jpg?fit=1024%2C629&#038;ssl=1\" srcset=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\"\/><\/div>\n<div class=\"entry-content entry clearfix\" readability=\"55\">\n<p>Le marketeur camerounais <strong>Tradex<\/strong> vient donc d\u2019\u00eatre distingu\u00e9. C\u2019\u00e9tait au cours de la deuxi\u00e8me \u00e9dition des Awards de l\u2019Organisation Africaine de la Propri\u00e9t\u00e9 Intellectuelle (<strong>OAPI<\/strong>)\u00a0 qui s\u2019est tenue \u00e0 <strong>Abidjan<\/strong> sous la pr\u00e9sidence de <strong>Souleymane Diarrasouba<\/strong>, ministre ivoirien du Commerce. Avec pour th\u00e8me \u00ab<em>Prot\u00e8ge ta marque et d\u00e9marque toi de la concurrence<\/em>\u00bb. Le marketer camerounais Tradex est sorti vainqueur de sa cat\u00e9gorie, devant la marque malienne <strong>Bara Musso<\/strong> (agro-industrie) et la marque burkinab\u00e9 de pneumatiques, <strong>Sap Olympic<\/strong>. Selon le comit\u00e9 d\u2019organisation, cette distinction r\u00e9compense la marque d\u2019une entreprise locale de l\u2019un des \u00c9tats membres de l\u2019OAPI, qui se d\u00e9veloppe dans l\u2019espace OAPI \u00e0 travers l\u2019exploitation de ses produits ou services. Ce qui est le cas de l\u2019entreprise publique camerounaise qui, selon le jury, sait exploiter de fa\u00e7on strat\u00e9gique sa marque au point de la singulariser et cr\u00e9er une plus grande valeur ajout\u00e9e.<\/p>\n<p>Tradex a partag\u00e9 le podium avec la marque <strong>Adja<\/strong> de l\u2019entreprise <strong>Patisen<\/strong> du <strong>S\u00e9n\u00e9gal<\/strong> \u00e0 qui revient le \u00ab\u2009<em>Grand Prix de la marque OAPI<\/em>\u2009\u00bb. S\u2019agissant du \u00ab<em>Prix du public<\/em>\u00bb, <strong>Ivorio<\/strong> de l\u2019entreprise ivoirienne <strong>Atou<\/strong> est d\u00e9sormais la marque pr\u00e9f\u00e9r\u00e9e du public de <strong>C\u00f4te d\u2019Ivoire<\/strong>. Filiale de la Soci\u00e9t\u00e9 nationale des Hydrocarbures (<strong>SNH)<\/strong>, Tradex, entreprise publique d\u2019abord sp\u00e9cialis\u00e9e dans le Trading, le n\u00e9goce du p\u00e9trole et le soutage maritime, s\u2019est lanc\u00e9e depuis plus de 10 ans dans la distribution des produits p\u00e9troliers dans la zone Cemac, et a lanc\u00e9 sa propre marque de gaz domestique en 2013. En 2014, le chiffre d\u2019affaires de cette entreprise qui contr\u00f4le d\u00e9sormais <strong>22%<\/strong> du march\u00e9 de la distribution des produits p\u00e9troliers au Cameroun, a culmin\u00e9 \u00e0 <strong>270 milliards de Fcfa<\/strong>.<\/p>\n<div class=\"about-author about-author-box container-wrapper\">\n<div class=\"author-avatar\">\n<p><img decoding=\"async\" src=\"http:\/\/\" alt=\"\"\/><\/p>\n<\/div>\n<p><h4>La R\u00e9daction EcoMatin<\/h4>\n<\/p>\n<\/div>\n<div class=\"awac-wrapper awac widget blog_subscription-2\">\n<h4 class=\"widget-title\">Abonnez-vous \u00e0 notre lettre d&rsquo;information<\/h4>\n<\/div>\n<\/div>\n<div class=\"toggle-post-content clearfix\"><a id=\"toggle-post-button\" class=\"button\" href=\"#\">Afficher plus <\/a><\/div>\n<p>Auteur: EcoMatin<br \/>\n<a href=\"https:\/\/ecomatin.net\/distinction-tradex-remporte-le-prix-de-la-marque-regionale-2019-decerne-par-loapi\/\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketeur camerounais Tradex vient donc d\u2019\u00eatre distingu\u00e9. C\u2019\u00e9tait au cours de la deuxi\u00e8me \u00e9dition des Awards de l\u2019Organisation Africaine de la Propri\u00e9t\u00e9 Intellectuelle (OAPI)\u00a0 qui s\u2019est tenue \u00e0 Abidjan sous la pr\u00e9sidence de Souleymane Diarrasouba, ministre ivoirien du Commerce. Avec pour th\u00e8me \u00abProt\u00e8ge ta marque et d\u00e9marque toi de la concurrence\u00bb. Le marketer camerounais [&hellip;]<\/p>\n","protected":false},"author":1969,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[82,78],"tags":[],"class_list":["post-32449","post","type-post","status-publish","format-standard","hentry","category-cameroun","category-economie"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/32449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1969"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=32449"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/32449\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=32449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=32449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=32449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}