{"id":34443,"date":"2019-05-15T05:20:00","date_gmt":"2019-05-15T09:20:00","guid":{"rendered":"https:\/\/linitiative.ca\/International\/kantar-tns-enrichit-son-catalogue\/"},"modified":"2019-05-15T05:20:00","modified_gmt":"2019-05-15T09:20:00","slug":"kantar-tns-enrichit-son-catalogue","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/kantar-tns-enrichit-son-catalogue\/","title":{"rendered":"Kantar TNS enrichit son catalogue"},"content":{"rendered":"

L’institut d’\u00e9tudes Kantar TNS d\u00e9ploie au Maroc une offre \u00abStrat\u00e9gie de marque\u00bb. La nouvelle prestation, lanc\u00e9e en juin 2018 \u00e0 l\u2019international, sera propos\u00e9e aux clients marocains \u00e0 partir de juin 2019. L’institut d’\u00e9tudes a enregistr\u00e9 plusieurs demandes dans ce sens, suite \u00e0 l\u2019\u00e9pisode du boycott. Nous avons vu que les gens pouvaient se d\u00e9tourner, \u00e0 tout moment, de marques leaders. Ce qui veut dire que le positionnement et la strat\u00e9gie de marque ne sont pas solides ou encore que les clients n\u2019ont pas de lien \u00e9motionnel avec les marques, explique l\u2019entreprise. L\u2019enjeu est de d\u00e9velopper un lien \u00e9motionnel entre les groupes et la client\u00e8le pour un engagement dans la dur\u00e9e tout en rendant la marque irr\u00e9sistible malgr\u00e9 les al\u00e9as conjoncturels.<\/p>\n

M.Ko.<\/em><\/p>\n

Auteur: hlafriqi
\nCliquez ici pour lire l’article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

L’institut d’\u00e9tudes Kantar TNS d\u00e9ploie au Maroc une offre \u00abStrat\u00e9gie de marque\u00bb. La nouvelle prestation, lanc\u00e9e en juin 2018 \u00e0 l\u2019international, sera propos\u00e9e aux clients marocains \u00e0 partir de juin 2019. L’institut d’\u00e9tudes a enregistr\u00e9 plusieurs demandes dans ce sens, suite \u00e0 l\u2019\u00e9pisode du boycott. Nous avons vu que les gens pouvaient se d\u00e9tourner, \u00e0 […]<\/p>\n","protected":false},"author":1763,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[78,54],"tags":[],"class_list":["post-34443","post","type-post","status-publish","format-standard","hentry","category-economie","category-maroc"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/34443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1763"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=34443"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/34443\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=34443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=34443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=34443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}