{"id":44975,"date":"2019-07-08T06:26:15","date_gmt":"2019-07-08T10:26:15","guid":{"rendered":"https:\/\/linitiative.ca\/International\/influenceurs-et-marques-au-maroc-instagram-le-plus-prise\/"},"modified":"2019-07-08T06:26:15","modified_gmt":"2019-07-08T10:26:15","slug":"influenceurs-et-marques-au-maroc-instagram-le-plus-prise","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/influenceurs-et-marques-au-maroc-instagram-le-plus-prise\/","title":{"rendered":"Influenceurs et marques au Maroc : Instagram le plus pris\u00e9"},"content":{"rendered":"<header>\n<div class=\"entry-post-meta\">\n<div class=\"author-link\">Publi\u00e9 par <a itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\" href=\"http:\/\/aujourdhui.ma\/profile\/kaid\" rel=\"author\"><span itemprop=\"name\">ALM<\/span><\/a><\/div>\n<p>Date\u00a0:<time content=\"2019-07-08T11:26:15+00:00\" class=\"entry-date updated\" datetime=\"2019-07-08T11:26:15+00:00\">juillet 08, 2019<\/time><\/p>\n<div class=\"entry-cat\">dans:<a href=\"http:\/\/aujourdhui.ma\/category\/high-tech\" rel=\"category tag\">High-Tech<\/a><\/div>\n<p>0 Vues<\/p>\n<\/div>\n<\/header>\n<div class=\"entry-content clearfix\" readability=\"61\"><img decoding=\"async\" class=\"post_layout_5_img\" src=\"http:\/\/aujourdhui.ma\/wp-content\/uploads\/2019\/07\/instagram.jpg?x29840\" alt=\"Influenceurs et marques au Maroc : Instagram le plus pris\u00e9\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\"><span class=\"c4\"><strong>Sur 1.000 comptes Instagram, les micro-influenceurs sont class\u00e9s en premier \u00e0 raison de 63% (inf\u00e9rieur \u00e0 100K de followers).<\/strong><\/span><\/span><span id=\"more-314536\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est ce qui ressort d\u2019une \u00e9tude r\u00e9alis\u00e9e par l\u2019agence digitale Thenext.click (TNC) sur les influenceurs et marques au Maroc. Selon les initiateurs, qui proc\u00e8dent \u00e0 une classification par taille, les macro-influenceurs occupent la 2\u00e8me position avec 21% (entre 100.000 et 500.000 followers). De leur c\u00f4t\u00e9, les m\u00e9ga influenceurs repr\u00e9sentent, dans l\u2019\u00e9chantillon, 6% (entre 500.000 et 1 million followers). Quant aux c\u00e9l\u00e9brit\u00e9s, elles constituent 10\u00a0% (+ de 1 million de followers).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><em>\u00abLa majorit\u00e9 des influenceurs Instagram sont des micro-influenceurs<\/em>\u00bb, d\u00e9taille l\u2019\u00e9tude. Il en ressort \u00e9galement que 185 millions de followers sont cumul\u00e9s par l\u2019ensemble des influenceurs \u00e9tudi\u00e9s dont 68% rattach\u00e9s au segment c\u00e9l\u00e9brit\u00e9 (plus d\u2019un million de followers). Selon la m\u00eame source, 51% des comptes appartiennent \u00e0 des femmes contre 33% \u00e0 des hommes. De plus, 33% des comptes relayent du contenu Lifestyle, suivi de 14% de contenu Fashion et de 11% de contenu musical.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Aussi, 12,22% correspondent au taux d\u2019engagement moyen (total des interactions sur le total des vues des publications). Quant aux cat\u00e9gories Religion et Gaming, elles ont le taux d\u2019engagement le plus \u00e9lev\u00e9 avec respectivement 27 et 19 %.<\/span><\/p>\n<\/div>\n<p>Auteur: ALM<br \/>\n<a href=\"http:\/\/aujourdhui.ma\/high-tech\/influenceurs-et-marques-au-maroc-instagram-le-plus-prise\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 par ALM Date\u00a0:juillet 08, 2019 dans:High-Tech 0 Vues Sur 1.000 comptes Instagram, les micro-influenceurs sont class\u00e9s en premier \u00e0 raison de 63% (inf\u00e9rieur \u00e0 100K de followers). C\u2019est ce qui ressort d\u2019une \u00e9tude r\u00e9alis\u00e9e par l\u2019agence digitale Thenext.click (TNC) sur les influenceurs et marques au Maroc. Selon les initiateurs, qui proc\u00e8dent \u00e0 une classification [&hellip;]<\/p>\n","protected":false},"author":1759,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[73,54],"tags":[],"class_list":["post-44975","post","type-post","status-publish","format-standard","hentry","category-actualite","category-maroc"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/44975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1759"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=44975"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/44975\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=44975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=44975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=44975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}