{"id":76157,"date":"2020-02-15T02:13:39","date_gmt":"2020-02-15T07:13:39","guid":{"rendered":"https:\/\/linitiative.ca\/International\/content-marketing-creer-des-contenus-qui-font-vendre-de-stephane-trupheme\/"},"modified":"2020-02-15T02:13:39","modified_gmt":"2020-02-15T07:13:39","slug":"content-marketing-creer-des-contenus-qui-font-vendre-de-stephane-trupheme","status":"publish","type":"post","link":"https:\/\/linitiative.ca\/International\/content-marketing-creer-des-contenus-qui-font-vendre-de-stephane-trupheme\/","title":{"rendered":"Content marketing- cr\u00e9er des contenus  qui font vendre, de St\u00e9phane Truph\u00e8me"},"content":{"rendered":"<header>\n<div class=\"entry-post-meta\">\n<div class=\"author-link\">Publi\u00e9 par <a itemprop=\"author\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/Person\" href=\"http:\/\/aujourdhui.ma\/profile\/kaid\" rel=\"author\"><span itemprop=\"name\">ALM<\/span><\/a><\/div>\n<p>Date\u00a0:<time content=\"2020-02-05T08:13:39+00:00\" class=\"entry-date updated\" datetime=\"2020-02-05T08:13:39+00:00\">f\u00e9vrier 05, 2020<\/time><\/p>\n<div class=\"entry-cat\">dans:<a href=\"http:\/\/aujourdhui.ma\/category\/emploi\" rel=\"category tag\">Emploi<\/a><\/div>\n<p>0Vues<\/p>\n<\/div>\n<\/header>\n<div class=\"entry-content clearfix\" readability=\"58\"><img decoding=\"async\" class=\"post_layout_5_img\" src=\"http:\/\/aujourdhui.ma\/wp-content\/uploads\/2020\/02\/Content-marketing-cre%CC%81er-des-contenus-qui-font-vendre-de-Ste%CC%81phane-Truphe%CC%80me.jpg?x29840\" alt=\"Content marketing- cr\u00e9er des contenus qui font vendre, de St\u00e9phane Truph\u00e8me\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\"><span class=\"c4\"><strong>Le content marketing est la nouvelle approche marketing que l\u2019auteur recommande de pratiquer avec ferveur.<\/strong><\/span><\/span><span id=\"more-332762\"\/><\/p>\n<p class=\"p1\"><span class=\"s1\"><em>\u00abCr\u00e9er des contenus de qualit\u00e9 est primordial pour influencer la d\u00e9cision des consommateurs, plus que les produits ou les services eux-m\u00eames\u00bb<\/em>, telle est sa vision.<span class=\"Apple-converted-space\">\u00a0<\/span> Tel qu\u2019il a \u00e9t\u00e9 \u00e9crit, cet ouvrage livre toutes les cl\u00e9s pour produire les contenus efficaces dont l\u2019entreprise a besoin.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><em>\u00abIl pr\u00e9sente les techniques pour les diffuser largement et convertir les leads en acheteurs. Les entreprises qui gagneront la comp\u00e9tition de demain seront celles qui sauront parfaitement ma\u00eetriser la force d\u2019un contenu de qualit\u00e9\u00bb,<\/em> rappellent les critiques du Net. Entrepreneur, fondateur d\u2019une des toutes premi\u00e8res agences digitales parisiennes en juin 2000, passionn\u00e9 par l\u2019\u00e9conomie num\u00e9rique et la culture digitale, St\u00e9phane Truph\u00e8me accompagne les entreprises \u00e0 dompter le marketing digital. Ses domaines de comp\u00e9tence sont le coaching de dirigeants, mentoring pour les \u00e9quipes op\u00e9rationnelles, Inbound Sales et Outbound Marketing.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sa soci\u00e9t\u00e9 \u00abCaptain Marketing\u00bb accompagne les marketeurs \u00e0 dompter le Growth Marketing. Elle propose des ateliers et bootcamps pour comprendre comment optimiser la strat\u00e9gie marketing &#038; sales et la mettre en \u0153uvre. Les<span class=\"Apple-converted-space\">\u00a0<\/span> ateliers strat\u00e9giques et bootcamps immersifs sont aussi un de ses centres d\u2019int\u00e9r\u00eats. Les formations en ligne et mothering<span class=\"Apple-converted-space\">\u00a0<\/span> sont aussi des prestations propos\u00e9es par l\u2019expert.<span class=\"Apple-converted-space\">\u00a0<\/span> Il est auteur de plusieurs ouvrages dont : \u00abL\u2019Inbound Marketing \u2013 Attirer, conqu\u00e9rir et enchanter le client \u00e0 l\u2019\u00e8re du digital\u00bb ; \u00abLa bo\u00eete \u00e0 outils du marketing digital\u00bb ; \u00abLa bo\u00eete \u00e0 outils de l\u2019Inbound marketing et du growth hacking\u00bb ; \u00abLa MEGA bo\u00eete \u00e0 outils du digital en entreprise\u00bb; \u00abLa MEGA bo\u00eete \u00e0 outils de l\u2019agilit\u00e9 ; L\u2019annuaire des meilleurs sites pour l\u2019entreprise\u00bb<em>.<\/em><\/span><\/p>\n<p class=\"p2\"><strong><span class=\"s1\"><em>Editions Eyrolles (1999)<\/em><\/span><\/strong><\/p>\n<\/div>\n<p>Auteur: ALM<br \/>\n<a href=\"http:\/\/aujourdhui.ma\/emploi\/content-marketing-creer-des-contenus-qui-font-vendre-de-stephane-trupheme\">Cliquez ici pour lire l&rsquo;article depuis sa source.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publi\u00e9 par ALM Date\u00a0:f\u00e9vrier 05, 2020 dans:Emploi 0Vues Le content marketing est la nouvelle approche marketing que l\u2019auteur recommande de pratiquer avec ferveur. \u00abCr\u00e9er des contenus de qualit\u00e9 est primordial pour influencer la d\u00e9cision des consommateurs, plus que les produits ou les services eux-m\u00eames\u00bb, telle est sa vision.\u00a0 Tel qu\u2019il a \u00e9t\u00e9 \u00e9crit, cet ouvrage [&hellip;]<\/p>\n","protected":false},"author":1759,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[73,54],"tags":[],"class_list":["post-76157","post","type-post","status-publish","format-standard","hentry","category-actualite","category-maroc"],"_links":{"self":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/76157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/users\/1759"}],"replies":[{"embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/comments?post=76157"}],"version-history":[{"count":0,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/posts\/76157\/revisions"}],"wp:attachment":[{"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/media?parent=76157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/categories?post=76157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/linitiative.ca\/International\/wp-json\/wp\/v2\/tags?post=76157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}