Does physical appearance still influence career? It would seem so, according to research conducted at HEC Montréal by an expert in recruitment and personnel selection. However, the evaluation criteria differ depending on the sector of activity. In environments with a strong creative component, colored hair or piercings will generally be more accepted than in more traditional environments. However, in these sectors oriented towards fashion and trends, the candidate’s presentation will also be expected to be particularly careful.
Clothes don’t make a monk, but…
Contrary to the well-known proverb, this perception does not entirely correspond to the reality of the job market. Clothing is, in a way, a person’s second skin. It reflects one’s identity and one’s ability to adapt to a given environment. In reality, when you want to join a company, it is useful to understand the elements that it values. The researcher cites the example of a candidate called for an interview in a large cosmetics company: “Without having to look like a model, it is in her best interest to present herself well-groomed – appropriate makeup, well-groomed nails, clean and styled hair.”
Company image and individual rights
While this concept is not formally formulated, it is undeniable that most employers expect an employee’s image to match their values. This factor plays a more significant role when the job description implies that the employee must represent the company externally, to clients or partners. Some managers or recruiters may be biased towards certain clothing or physical details.
The right to choose based on the company’s mission and individual rights
Although companies can seek candidates who will adequately represent them, in accordance with their own criteria, this must, however, be done in compliance with the rules governing discrimination, particularly with regard to gender, skin color or weight. However, it can be frustrating for an employee to be prohibited from wearing jeans or using piercings. Should we then comply with these requirements or question such practices?
It is generally better to engage in dialogue, in order to understand the reasons behind the company’s requirements. They can be linked to image, but also to hygiene considerations. Subsequently, each party can evaluate whether these rules are reasonable and whether they conflict with their own values. The parties can also reach an acceptable compromise, such as wearing a short-sleeved sweater or shirt, rather than a tank top.
If the study proves that dress and appearance are not automatically a cause of exclusion from hiring, the fact remains that they often play a role in career advancement, according to the conclusions of the study.
Martine Dallaire, B.B.A.