A collaboration between TikTok, Attraction, Motion Entertainment, a division of WPP Media and Remstar Media
TikTok has stood out as an essential platform for music discovery, allowing emerging and established artists to build careers and gain exposure both at home and abroad. The platform has also become a cultural hub for French-speaking Canadians, with half of the French-speaking Canadian community on the platform actively seeking content that reflects and celebrates their identity¹. Today, we are thrilled to announce that Quebec’s leading pop culture and music brand, MusiquePlus, is making a comeback through a collaboration between TikTok, Attraction, Motion Entertainment, a division of WPP Media and Remstar Media, to introduce the brand to a new generation of music lovers. MusiquePlus will return exclusively to TikTok on June 11, 2026, on @MusiquePlus. Launched in Quebec in 1986, MusiquePlus has become a flagship channel that has helped discover many local talents. This year, the brand is making a comeback with entirely new content broadcast on TikTok, a perfect partner for a new approach to musical discovery. Designed as a space dedicated to the discovery of emerging and established artists, the rebirth of MusiquePlus on TikTok will feature a new generation of VJs and creators, with the aim of highlighting music, culture and entertainment in an experience that amplifies the creative voices of Quebec. This relaunch is imagined and produced by Attraction, which is leading the creative and editorial development of the brand in its new digital environment. “MusiquePlus is part of our collective memory, and this project was the perfect opportunity to revive it to give a strong voice to local talent and culture,” underlines Maxime Rémillard, president of Remstar Media. “Culture is alive and well on TikTok. We are very proud to see how Quebec culture and music, so unique, are discovered by local and international communities on TikTok. We are delighted to support the return of MusiquePlus to TikTok and to collaborate on our common goal: to allow Quebecers and international audiences to discover the artistic talent of local music, culture and entertainment,” underlines Alec Boudreau, of TikTok Canada. Attraction ensures the design, production and deployment of MusiquePlus content on TikTok, in partnership with Motion Entertainment. “At Attraction, we believe in brands that have a soul and a story. The return of MusiquePlus to TikTok marks a strong cultural renewal: we combine heritage and innovation to create a new space of expression intended for local artists and creators. Our ambition is clear: to make MusiquePlus a vector of influence and visibility for an entire generation of artists and music lovers,” declares Richard Speer, president of Attraction. “We are delighted to see this partnership come to life. Many of us, myself included, were big fans of MusiquePlus and we are excited to be a part of its new life on TikTok,” says Daniel Mekinda, head of Motion Entertainment in Canada. Imagined and produced by Attraction, the return of MusiquePlus comes to life thanks to the collaboration of Remstar Media, the strategic support of Motion Entertainment (WPP Media) and the support of TikTok Canada. Stay tuned for the June 11 launch, where we will tell you more about the VJs who will highlight new creative voices from Quebec for MusiquePlus!
1Source: TikTok Marketing Science study on French-speaking Canadians 2023, carried out by Léger